Ben Hammond

News and Updates

Triathlon Coach / Sports Scientist

Ben Hammond is a bike fitter, coach and a former pro. He got into triathlon 15 years ago and spent a number of years in Europe on French Grand Prix and German Bundesliga teams.

His years of experience coupled with a degree in Exercise and Sports Science allows him to help his athletes efficiently use data to drive their training and performance.

The biggest mistake people make is finding a ‘number’ or ‘metric’ they like and chasing to improve that number.

It’s really easy to get caught up in numbers that don’t necessarily mean much. The biggest challenge is gaining actionable insights from all that “noise”.

In reality, training is dynamic and physiology is not simple. Some numbers are supposed to rise while others will fall. Without the right guidance, having too much data can very quickly become a hindrance to training. All the training tools in the world, the power meters, heart rate monitors, fancy algorithms and acronyms that tell you what you’re doing can very easily cause paralysis-by-analysis.

Get data-driven coaching, without being data-obsessed.

Ben says, “I like to give athletes the opportunity to succeed for themselves. I’ve only got a small stable but they’re all self-motivators, and talk to me honestly. With that comes full faith from my side that they’ll do the work.”


Together We Rise

The Pho3nix Foundation assists and inspires children worldwide to achieve their dreams and live healthy, inspired lives through sport.

From kids triathlons and workshops to teen sports camps and assistance for aspiring Olympians, Pho3nix projects create a pathway from participation to professionalism. Pho3nix Club memberships and donations support every step on that pathway.