About

Supporting a global movement

Since its inception in early 2020, the Pho3nix Foundation has grown with speed and purpose. The brainchild of Polish investor, businessman and entrepreneur Sebastian Kulczyk, Pho3nix began as a simple concept: to assist and inspire new and future generations to enjoy sport and movement.

Originally pairing the inspiration of the elite Pho3nix Team with a range of direct-assistance kids projects, the Pho3nix Foundation has grown to now offer a complete pathway for athletes - from participation events for those as young as five, to sponsorship and assistance for athletes on the cusp of Olympic selection.

From making the team to living the dream, Pho3nix is there for every step.

Our
programs

Pho3nix kids triathlons & fun runs

Pho3nix Kids Triathlons/Fun Runs are the largest of our kids programs, with the goal of becoming the world’s largest kids sports series and achieving our mission of creating a more active generation.

Pho3nix Kids provides a fun and inclusive environment for kids as young as five to race and experience the joy of participating and competing in sport.

The Pho3nix Kids Triathlon project is headed by our ambassadors, including 8-time world champion Javier Gomez, dual Olympic Gold medallist Alistair Brownlee, triple Olympic medallist Jonathan Brownlee, Olympic gold medallist Nicola Spirig and 4-time World Champion Chris McCormack.

500,000+

Kids ages 5-14 have participated in our series across England, Poland, Spain, Switzerland, Thailand, the Philippines, Greece, Ghana and Australia.

Pho3nix education programs

Pho3nix partners with educators around the world to create exciting physical programs implemented as part of a child’s school curriculum, both within the school environment and online via both web and app platforms. School workshops and challenges, Learn-to-Swim, Parkour, video competitions – our programs inspire and motivate children to take part in physical activity, making a child’s first sporting memories inclusive, educational and above all, fun. We refine our approach to each local market, developing education programs uniquely suited to local context and children’s needs.

Pho3nix future camps

Pho3nix makes progression possible. The first step in paving the pathway between participation and professionalism, Pho3nix Future was launched to transition promising teenage athletes from prospects to champions by equipping them with everything they need on and off the field of play – from mindset and accountability to sponsorship and high performance.

Each Pho3nix Future Camp offers a free 5-day learning and mentorship experience, giving participants the chance to learn directly from the world’s best - including 8-time Olympic gold medallist Usain Bolt, Olympic silver medallist sprinter John Steffensen, and speed climbing world record holder Ola Miroslaw.

Since the inaugural camp in Lausanne, Switzerland in 2021, Future Camps have since been held in Australia, Thailand, Poland and South Africa, with alumni from multiple sporting disciplines.

Pho3nix Junior Team

What happens in the gap between competing as a junior and making it as a professional athlete? The Pho3nix Junior Team paves that pathway, representing the next step in the Pho3nix Foundation’s goal of providing support for athletes of all ages.

These junior athletes with unique stories are set to do big things in their sports, including the first individual para-athlete supported by Pho3nix, and the first athletes to progress through the Pho3nix programs - each from Future Camps to Junior Team.

Pho3nix Athlete Program

Now in its third Olympic cycle, the Pho3nix Athlete Program aims to assist Olympic athletes from any nation and in any individual Olympic or Paralympic sport in their quest to compete on the world’s biggest stage and inspire their communities and nations.

Our Program athletes then head back to their home nations, charged with delivering the Pho3nix message through school visits, workshops and coaching.

The Pho3nix Team

Pho3nix Sub7 and Sub8

The Pho3nix Sub7 and Sub8 Project, Powered by Zwift was designed to inspire through pushing the limits of what is considered physically possible. It created a new world standard of human physical performance through the engagement of four of the greatest triathletes on earth, each achieving what was once believed impossible; to break 7 hours for a man, and 8 hours for a woman, over the full distance of triathlon (3.8km swim, 180km bike, 42.2km run).

"We want to ignite the flame for the next generation, using the vehicle of sport to help children dream, overcome and fulfil their potential."

Sebastian Kulczyk

Pho3nix Founder + Chairman

Together we rise

Supporting a global movement

Our
programs

500,000+

"We want to ignite the flame for the next generation, using the vehicle of sport to help children dream, overcome and fulfil their potential."

Together We Rise

The Pho3nix Foundation assists and inspires children worldwide to achieve their dreams and live healthy, inspired lives through sport.

Together we rise

Supporting a global movement

Ourprograms

500,000+

"We want to ignite the flame for the next generation, using the vehicle of sport to help children dream, overcome and fulfil their potential."

Together We Rise

The Pho3nix Foundation assists and inspires children worldwide to achieve their dreams and live healthy, inspired lives through sport.

Our
programs